Superstore Renewed For Season Five

NBC has renewed its critically applauded comedy “Superstore” for a fifth season.

Season to date “Superstore” is averaging a 1.4 rating in adults 18-49 and 4.4 million viewers overall in “live plus seven day” Nielsens in the highly competitive Thursday 8-8:30 p.m. timeslot versus such rival programming as “The Big Bang Theory,” “Grey’s Anatomy” and NFL “Thursday Night Football.” Delayed viewing boosts “Superstore’s” next-day 0.85 rating in adults 18-49 by +154% to a 2.16 after seven days of linear and digital viewership.

“Superstore” is one of the most potent digital performers on the NBC schedule, deriving 44% of its “live plus seven day plus digital” rating in adults 18-49 from non-linear sources, the second biggest percentage on the NBC schedule behind only “Brooklyn Nine-Nine.”